Getting Started with Direct Mail Automation
Direct mail automation offers the ease and efficiency of email marketing with the higher response rates you get with traditional […]
The More Vang Glossary
Marketing can sometimes feel like another language, and here at More Vang, we have our own unique vocab. We’ve compiled […]
Using Marketo Segmentations in an Email Campaign
If you’re just joining our blog series on using Marketo Segmentations to personalize your cross-channel marketing , hit pause and […]
Creating a Personalized Marketo Landing Page
In our previous blog post, we showed you how to create a Segmentation in Marketo and provided some tips for […]
How to Create a Marketo Segmentation
In my previous blog post, I talked about the importance of using Marketo’s Segmentation feature to improve your customer engagement […]
Easily Create Targeted Marketing With Marketo Segmentations
Many of our clients use Marketo, a popular marketing automation platform, to help streamline their marketing efforts and improve customer […]
What is Banjo?
At More Vang, we strive to keep print both relevant and efficient. That said, it’s almost impossible to scale marketing […]
Designing Data-Driven Direct Mail for Automation
With the growing popularity and prevalence of digital marketing, most graphic designers are well-versed in creating email templates, social media […]
Automating Direct Mail With Marketo
Marketo Engage is one of the leading marketing automation platforms on the market. Most Marketo users are familiar with the […]
Automating Direct Mail With Templates, Assets, & Rules
There are three key elements to any automated direct mail program that collectively answer the questions of who, what, when, […]
Why We Built Our Own Rendering Engine
You probably already know that More Vang has over 40 years of commercial print experience. What you may not realize […]
Using Marketo Custom Objects in Automated Direct Mail
If you’re using a CRM or marketing automation platform (MAP), you’re probably familiar with custom objects. These are records that […]
Using Informed Visibility to Track USPS Mail
Critics of direct mail marketing often point to two primary challenges: measuring it effectively and integrating it as part of […]
What is Algorithmic Direct Mail?
At More Vang, we believe in the technology of print—leveraging data, software, and hardware to facilitate more effective use of […]
Understanding Address Verification
The success of your direct mail campaign begins with one thing: deliverability. It doesn’t matter how beautiful the design is […]
5 Ways to Make Your Direct Mail More Relevant Using Data
Today, personalization in direct mail goes way beyond including a recipient’s first name. Consumers have come to expect a highly […]
Integrate Direct Mail with your Digital Campaigns
Thanks to developments in the digital landscape, most companies have invested heavily in automation as an essential component of their […]
Complex Automated Direct Mail: CTAM Case Study
CTAM, the Cable & Telecommunications Association for Marketing, is a non-profit cooperative marketing communications company. With member companies including Cox, Comcast, […]
Increase Subscriptions & Renewals with Automation
Business opportunities often come from existing customers. Especially if you’re able to make life easier for them. One of our […]
How a Single Postcard Increased Sales
Email is no longer the panacea it once was. Intelligent filtering and increasing volume means less emails reaching less prospects […]
Empowering Washington’s Top Retail Brokerage to Focus on More Important Things
If you want to lease commercial real estate, you have to make sure people know it’s available. The first step […]
Maximizing Retail Point of Sale Marketing Opportunities
Retail and point of sale (POS) are valuable opportunities to present offers and brand messages to customers who are in-store […]
Big Data and Banjo Make the Perfect Pair
Thanks to the freedoms afforded by the 10th amendment, states are free to govern themselves. And regulations abound from state-to-state […]
Bringing New Meaning to “Auto” for VW’s Training Academy
As a giant in the automotive industry, it’s imperative that Volkswagen maintains a highly knowledgeable workforce for their Audi, VW […]