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Maximizing Retail Point of Sale Marketing Opportunities

Written By More Vang

March 2, 2020

Retail and point of sale (POS) are valuable opportunities to present offers and brand messages to customers who are in-store and considering a purchase or actually making one.

One company that knows how to leverage point of sale is Carfax. It is a core component of its marketing strategy and present throughout its network of dealer partners. Carfax uses POS marketing to promote many of its brand assets, not least of which is the free Carfax report given to prospective customers.

Carfax uses our print automation tool, Banjo, to make it easy for dealers to order complimentary point-of-sale “standees,” decals, and desktop easels to help dealers promote the reports. They needed the materials to be accurate, high quality, and fulfilled in a way that represented the Carfax brand. Having already worked with us, they knew we could deliver.

“More Vang has been a great resource for our field reps when visiting our dealers. They get to wow the dealer with customized, co-branded marketing materials using the CARFAX brand that used car shoppers are looking for. It’s the little touches like this that strengthen our partnerships with our dealer customers.”

Rick Brennan, Dealer Marketing Manager–Brand Programs, CARFAX

Additionally, Carfax wanted a branded ordering and fulfillment experience. Our team created a custom ordering interface that allows dealers to choose the point of sale items they want and then customize them specifically for their dealership. After they place their orders, dealers receive Carfax branded updates as the point of sale kits are produced and fulfilled.