Our Story
In these brief 40-something years, we’ve transformed a small, local printing company into a creative-minded, software-building, data-focused, automated print and direct response business, singularly focused on helping our clients express their value through physical, offline marketing. What do you call a business like this? More Vang of course.
So how did we get here? Well that’s a long story…
We opened for business when bell bottoms were fashionable, Jimmy Carter was President and phones had 12 buttons. We were printers in a world where print, TV and radio were mature technologies, all sharing the job of delivering the world’s content and messaging.
Throughout the ‘80s and ‘90s, our business grew. We added services like mailing and distribution. And at the turn of the millennium, we started a creative agency to work on ideas in addition to deliverables. In turn, we developed an appreciation for the purpose of our work in the hands of our client’s customers.
And then, boom—the internet and iPhone happened.
New online technologies created a direct path for publishers, musicians and marketers to deliver their content, music and message. And beyond the obvious efficiencies, digital technology provided an enormous advantage over traditional media. It provided insight into the interests of end users. Search, site visits and ad clicks helped content producers recognize their consumers as individuals rather than a broad audience.
We recognized the disruption that was about to occur, so we made some decisions. First, we developed a reverence for data. Unlike our TV and radio cousins, we knew we had the ability to use data to make personal and relevant products.
Then, we recognized the need for better tools for managing print. We began by developing custom integrations into our clients’ marketing and data platforms. Later we built software products of our own: Banjo for algorithmic direct mail, and Mythos for brand storytelling.
And finally, while we recognize change is inevitable, we came to realize that climate change is not. In 2020, we purchased Ecoprint—a local firm with over three decades of experience in producing sustainable print products. Through that acquisition, and investments in our own facilities, we’ve become Washington’s most sustainable print manufacturer, and our goal is to accomplish that feat nationally.
A fishing trip with staff in the early days of More Vang
Our Expertise
Creativity
Creativity begins with ideas. We help our clients develop new ways to express their value. We’ve developed the Empathy Brief to understand the changing nature of a business. This process helps define opportunities and clarify challenges. Our creatives can then execute on a range of services, from the products that we envision to the art and words those products deliver.
Technology
Valuable offline experiences require relevant content and personalized messaging. Our GDPR-compliant technology and data services help you convert the data points you’ve collected into better print deliverables. And our ability to automate this process means there is no excuse for spray and pray marketing.
Sustainability
Going “green” isn’t an option anymore; it’s a shared responsibility. We provide our clients with the resources and expertise for designing products with the right materials and processes. Our efforts go well beyond recycling and third-party certifications. We focus on helping our clients create things that are valuable—content that's more likely to stick around than end up in a landfill.
Our Culture
At More Vang, we believe in philosophical optimism and embrace the inevitable change progress delivers. We use the power of empathy to understand things we haven’t personally experienced. Along with optimism and empathy, we believe in asking better questions; and this curiosity leads to better ideas for us and our clients.
All together, we call this our CEO culture. It helps bind this group of individuals around the common belief that better communication improves the world. It also creates a kind and inclusive atmosphere where we can all do our best possible work.
Our Team
Some of us have worked here for decades, while others just arrived. Some of us run machines; some sit at computers. Most write in English but a few favor Javascript. Others prefer design to the language arts. We are a group of individuals bound by common beliefs. We believe better communication improves the world. We believe curiosity drives progress. We believe our collective skills and ideas will help your business move forward. And we take this work, though not ourselves, quite seriously.
Fredy Avendano
Production
Shannon Bailey
Leadership
Rogelio Balorio
Production
Lindsey Bankert
Client Services
Melissa Barnes
Client Services
Vicky Barnes
Production
Kimberly Bates
HR-Facilities
Rylie Bowlin
Client Services
Amber Breeden
Marketing
Mark Britt
Production
Jon Budington
Leadership
Ray Carroll
Production
Robert Carson
Tech Services
Jeanna Castro
Production
Sonny Castro
Planning
Thanh Chau
Production
Terone Chung
Production
Long Dang
Mailing
John Davis
Production
Jerry Dreo
Leadership
Andrea Dreusicke
Client Services
Phuong Duong
Production
Will Dyer
Tech Services
Deanna Falkenberg
Tech Services
Bobby Firestein
Leadership
Thomas Foster
Technology
Shari Fox
Business Development
Paul Gildehaus
Tech Services
Iliana Guzman
Mailing
Andre Harrison
Production
Joshua Hirschorn
Leadership
Robb Hoffheins
Marketing
Neal Hollowell
Tech Services
Odell Jackson
Tech Services
Randy Jackson
Production
Tony Jennings
Production
Joshua Kinsey
Experiential Graphics
Eric Kirkpatrick
Client Services
Robb "Stormy" Knapik
Shipping
Liem Le
Production
Vivi Lethanh
Experiential Graphics
Amy Leung
Mailing
Nhan Lo
Production
Anne Lucas
Planning
Chris Lucas
Planning
Diane Mahoney
Finance
Aldrin Manreal
Production
Emil Markov
Experiential Graphics
Maciej Mecke
Client Services
Evan Mitchell
Technology
Brian Morgan
Experiential Graphics
Deon Morton
Mailing
Minh Ngo
Production
Hue Nguyen
Production
Kim Anh Nguyen
Production
Lehung Nguyen
Production
Quoc Dung Nguyen
Experiential Graphics
Thao Nguyen
Production
Van Nguyen
Mailing
Sean Nigh
Client Services
Tracy Orpin
Tech Services
Edmundo Ortiz
Leadership
Seng Pakdimounivong
Mailing
David Patton
Production
Miranda Pellicano
Marketing
Jerry Penick
Production
Thanh Pham
Production
Phuc Phan
Production
Thong Phan
Mailing
Eric Pike
Tech Services
Suzanne Radcliffe
Finance
Sharon Reilly
Planning
Pete Reynolds
Shipping
Edwin Rozeski
Technology
Marcus Rye
Shipping
Ngoc Sam
Production
Saulo Sanchez
Production
Ezra Schwartz
Technology
Omar Shiblaq
Business Development
Frank Strube
Technology
Brian Suleski
Client Services
Daisye Sutherland
Finance
Todd Swails
Production
Masanori Takeshima
Production
Binh Thach
Production
Dung That Ton
Production
Chuong Tran
Production
Cong-Liem Tran
Production
Dung Tran
Production
Huy Tran
Mailing
Jimmy Tran
Mailing
Jorgine Vick
Client Services
Daniel Whitney
Experiential Graphics
Annie Williams
Client Services
Allison Yates
Client Services
Samuel Young
Production