Environmental Impacts of Laminates and Coatings
Laminates and coatings are popular finishing techniques because they enhance the durability and appearance of printed materials. If you are […]
Print Specs 101
While many of our clients have deep experience in direct mail and printing, some are just getting started. If you’ve […]
Postage 101: First-Class vs. Marketing Mail
Of all the various aspects of direct mail, the one that tends to overwhelm our clients most is postage. Postage […]
What to Do With Those COA Reports
Anytime we send mail for our clients, we process the data through the National Change of Address System (NCOA) to […]
USPS rate increase blowing a hole through your marketing budget?
We found the silver lining. When USPS postal rates rise—as they did this past Sunday, August 29, 2021—we all feel […]
Choosing the Right Materials for Your Project
Picture this: you are moving offices and your boss has put you in charge of rebranding the entire space—from the […]
How to Create Print-Ready Files
You’ve created an eye-catching design (and that copy you wrote? … Shakespeare has nothing on you!), but now what? You […]
USPS Update: What You Need to Know When Sending Direct Mail
The perfect storm … a once in a century pandemic colliding with the always maniacal holiday season, multiplied by the […]
Relevant Marketing at Scale for WoodSpring Suites
WoodSpring Suites is a network of franchised, independently operated extended stay hotels with 300 locations nationwide. With so many locations, […]
Why EDDM Should Be in Your Marketing Playbook
Have you ever received a piece of mail addressed to someone generic like “postal customer” or “our neighbor”? These are […]
An Argument for Print-on-Demand
In my recent post, It’s Time to Rethink Your Inventory Program, I touched on the risks associated with inventory management. […]
How to Keep Your Print Project on Budget
Have you ever planned a project based on initial estimates only to be surprised with a larger invoice at the […]
Get Lean, Ditch Inventory, and Move to POD Swag
Each month, the inventory bill rolls around—the bill that companies pay to keep stacks of t-shirts, boxes of pens, and […]
It’s Time to Rethink Your Inventory Program
Inventorying Woes We are often approached by clients asking about our ability to inventory and warehouse materials. My first thought […]
Designing for Direct Mail
With the exponential increase in digital marketing over the last several years, it has become increasingly difficult to stand out […]
2021 Postal Rate Changes
Most businesses with more than 20 employees spend over $1,000 a month in postage, so even small increases can have […]