The More Vang Glossary
Marketing can sometimes feel like another language, and here at More Vang, we have our own unique vocab. We’ve compiled […]
Moving beyond variable data to variable content
In the mid-20th century, companies like Xerox, Canon, and Hewlett-Packard (HP) developed the first laser and inkjet print technologies, essentially […]
USPS Postage Increase
Benjamin Franklin once said “nothing is certain except death and taxes.” If he were alive today, we’re fairly confident he’d […]
ChatGPT and its Place in Content Marketing
The science fiction of the 1960s and 70s predicted many technology trends we now take for granted. The “communicators” used […]
Maximize Your Marketing Budget in a Recession
Marketing when the economy is booming is a tough gig; marketing in a recession takes it to the next level. […]
4 Key Takeaways on the State of Marketing 2022
As we move into the home stretch of 2022, several organizations are releasing their latest “state of marketing” findings for […]
Building a Database for Direct Mail
With new data privacy laws taking effect every day, companies are looking past email for new ways to reach prospects. […]
Creating a Hybrid Gifting Experience
During the early months of the COVID-19 pandemic, we witnessed incredible adaptability and resilience as people across all industries and […]
How to Use Lead Scoring and Grading to Improve Direct Mail
During economic downturns, marketing budgets tend to be first on the chopping block. So it’s more important than ever not […]
Automating Direct Mail With Templates, Assets, & Rules
There are three key elements to any automated direct mail program that collectively answer the questions of who, what, when, […]
To Connect With Customers, Have a Human Conversation
This past March, I flew from Washington, D.C., to San Diego to attend a trade show. It was my first […]
Using Informed Visibility to Track USPS Mail
Critics of direct mail marketing often point to two primary challenges: measuring it effectively and integrating it as part of […]
What is Algorithmic Direct Mail?
At More Vang, we believe in the technology of print—leveraging data, software, and hardware to facilitate more effective use of […]
Measuring Direct Mail: Fundamental KPIs
In our last blog post, we talked about different ways to track responses to your direct mail. Once you have […]
Measuring Success: 7 Ways to Track Direct Mail
One of the common arguments against direct mail is that it’s difficult to measure, which makes it a tough sell […]
Email May Be Most Popular, But Direct Mail is Still Top of the Class
Marketers tend to favor popular digital channels like email, social, and paid search for their direct response campaigns. But when […]
5 Ways to Make Your Direct Mail More Relevant Using Data
Today, personalization in direct mail goes way beyond including a recipient’s first name. Consumers have come to expect a highly […]
In a Buyers’ Market, Differentiation is Key
We all know that COVID has done a number on the commercial real estate industry. Many businesses have closed their […]
Holiday Gifts for Clients and Employees
Whether you’re looking to recognize employees or thank clients and partners, it’s time to start planning your holiday gifts. A […]
Your Envelope Can Make or Break Your Direct Mail
Envelopes are perhaps the most underappreciated component of a direct mail package. Marketers tend to focus on the content that […]
USPS rate increase blowing a hole through your marketing budget?
We found the silver lining. When USPS postal rates rise—as they did this past Sunday, August 29, 2021—we all feel […]
Integrate Direct Mail with your Digital Campaigns
Thanks to developments in the digital landscape, most companies have invested heavily in automation as an essential component of their […]
Create Something Valuable With Your Data
My husband and I recently traded in our well-loved, 11-year-old SUV for a new car. A few weeks after our […]
USPS Update: What You Need to Know When Sending Direct Mail
The perfect storm … a once in a century pandemic colliding with the always maniacal holiday season, multiplied by the […]
How to Use Direct Mail Throughout the Customer Journey
Have you ever received a postcard in the mail with a coupon offer and put it aside to keep? I […]
The Future is First-party: Make the Most of Your Customer Data
In a previous post, we covered the difference between first- and third-party cookies and how new consumer privacy laws are […]
A Primer on Cookies (and No, Not the Chocolate Chip Variety)
If you’re in marketing (and likely even if you’re not), you’ve probably seen a story or two over the last […]
Why EDDM Should Be in Your Marketing Playbook
Have you ever received a piece of mail addressed to someone generic like “postal customer” or “our neighbor”? These are […]
The End of Big Data?
In 1517, a little known monk named Martin Luther wrote a paper calling out some questionable practices of the Catholic […]
Designing for Direct Mail
With the exponential increase in digital marketing over the past year, it has become increasingly difficult to stand out and […]
Adding Direct Mail to your Marketing Plan
The pandemic has caused an explosion in digital marketing. Hubspot noted last October that “marketing email volume has increased a […]