Moving beyond variable data to variable content
In the mid-20th century, companies like Xerox, Canon, and Hewlett-Packard (HP) developed the first laser and inkjet print technologies, essentially […]
What is Banjo?
At More Vang, we strive to keep print both relevant and efficient. That said, it’s almost impossible to scale marketing […]
Postage 101: First-Class vs. Marketing Mail
Of all the various aspects of direct mail, the one that tends to overwhelm our clients most is postage. Postage […]
Why We Built Our Own Rendering Engine
You probably already know that More Vang has over 40 years of commercial print experience. What you may not realize […]
What is Algorithmic Direct Mail?
At More Vang, we believe in the technology of print—leveraging data, software, and hardware to facilitate more effective use of […]
The Grinch Isn’t the Only One Who’s Green this Holiday Season
Red and green are ubiquitous colors this time of year, but at More Vang, we decided to lean into the […]
How to Make Direct Mail More Actionable
Effective marketing is accomplished both online and offline. While the World Wide Web offers access to, ya know, the world, […]
How to Use Direct Mail in the Customer Journey
Have you ever received a postcard in the mail with a coupon offer and put it aside to keep? I […]
An Argument for Print-on-Demand
In my recent post, It’s Time to Rethink Your Inventory Program, I touched on the risks associated with inventory management. […]
It’s Time to Rethink Your Inventory Program
Inventorying Woes We are often approached by clients asking about our ability to inventory and warehouse materials. My first thought […]
Brick & Mortar is Back
The online marketplace completely disrupted the retail shopping experience. But one of the original disruptors, Amazon, is steadily making their […]