Eco-friendly Banners: Is it Time to Replace Vinyl?
Vinyl banners are a popular choice for everything from outdoor event signage to retractable banner stands. Vinyl is durable, easy […]
Getting Started with Direct Mail Automation
Direct mail automation offers the ease and efficiency of email marketing with the higher response rates you get with traditional […]
A New Eco-friendly Alternative to Foam Core
Foam core, also known as foam board, is a popular material used for everything from crafting to construction. At More […]
Choosing the Right Stock Photos for Your Project
The key to effective marketing is relevance. You want your prospects to recognize themselves, their needs, and their pain points […]
The More Vang Glossary
Marketing can sometimes feel like another language, and here at More Vang, we have our own unique vocab. We’ve compiled […]
Using Marketo Segmentations in an Email Campaign
If you’re just joining our blog series on using Marketo Segmentations to personalize your cross-channel marketing , hit pause and […]
Creating a Personalized Marketo Landing Page
In our previous blog post, we showed you how to create a Segmentation in Marketo and provided some tips for […]
USPS Postage Increase
Benjamin Franklin once said “nothing is certain except death and taxes.” If he were alive today, we’re fairly confident he’d […]
How to Create a Marketo Segmentation
In my previous blog post, I talked about the importance of using Marketo’s Segmentation feature to improve your customer engagement […]
Easily Create Targeted Marketing With Marketo Segmentations
Many of our clients use Marketo, a popular marketing automation platform, to help streamline their marketing efforts and improve customer […]
Maximize Your Marketing Budget in a Recession
Marketing when the economy is booming is a tough gig; marketing in a recession takes it to the next level. […]
Designing Data-Driven Direct Mail for Automation
With the growing popularity and prevalence of digital marketing, most graphic designers are well-versed in creating email templates, social media […]
Automating Direct Mail With Marketo
Marketo Engage is one of the leading marketing automation platforms on the market. Most Marketo users are familiar with the […]
Building a Database for Direct Mail
With new data privacy laws taking effect every day, companies are looking past email for new ways to reach prospects. […]
Print Specs 101
While many of our clients have deep experience in direct mail and printing, some are just getting started. If you’ve […]
Postage 101: First-Class vs. Marketing Mail
Of all the various aspects of direct mail, the one that tends to overwhelm our clients most is postage. Postage […]
How to Use Lead Scoring and Grading to Improve Direct Mail
During economic downturns, marketing budgets tend to be first on the chopping block. So it’s more important than ever not […]
What Does it Mean to be TRUSTe Certified?
We’ve all been there. You get a letter in the mail informing you that, due to a data breach, your […]
Using Marketo Custom Objects in Automated Direct Mail
If you’re using a CRM or marketing automation platform (MAP), you’re probably familiar with custom objects. These are records that […]
Using Informed Visibility to Track USPS Mail
Critics of direct mail marketing often point to two primary challenges: measuring it effectively and integrating it as part of […]
Understanding Address Verification
The success of your direct mail campaign begins with one thing: deliverability. It doesn’t matter how beautiful the design is […]
Measuring Direct Mail: Fundamental KPIs
In our last blog post, we talked about different ways to track responses to your direct mail. Once you have […]
Measuring Success: 7 Ways to Track Direct Mail
One of the common arguments against direct mail is that it’s difficult to measure, which makes it a tough sell […]
5 Ways to Make Your Direct Mail More Relevant Using Data
Today, personalization in direct mail goes way beyond including a recipient’s first name. Consumers have come to expect a highly […]
In a Buyers’ Market, Differentiation is Key
We all know that COVID has done a number on the commercial real estate industry. Many businesses have closed their […]
Holiday Gifts for Clients and Employees
Whether you’re looking to recognize employees or thank clients and partners, it’s time to start planning your holiday gifts. A […]
How to Make Direct Mail More Actionable
Effective marketing is accomplished both online and offline. While the World Wide Web offers access to, ya know, the world, […]
What to Do With Those COA Reports
Anytime we send mail for our clients, we process the data through the National Change of Address System (NCOA) to […]
Your Envelope Can Make or Break Your Direct Mail
Envelopes are perhaps the most underappreciated component of a direct mail package. Marketers tend to focus on the content that […]
USPS rate increase blowing a hole through your marketing budget?
We found the silver lining. When USPS postal rates rise—as they did this past Sunday, August 29, 2021—we all feel […]
Choosing the Right Materials for Your Project
Picture this: you are moving offices and your boss has put you in charge of rebranding the entire space—from the […]
Integrate Direct Mail with your Digital Campaigns
Thanks to developments in the digital landscape, most companies have invested heavily in automation as an essential component of their […]
How to Create Print-Ready Files
You’ve created an eye-catching design (and that copy you wrote? … Shakespeare has nothing on you!), but now what? You […]
Using Data to Make Direct Mail Valuable
My husband and I recently traded in our well-loved, 11-year-old SUV for a new car. A few weeks after our […]
USPS Update: What You Need to Know When Sending Direct Mail
The perfect storm … a once in a century pandemic colliding with the always maniacal holiday season, multiplied by the […]
How to Use Direct Mail in the Customer Journey
Have you ever received a postcard in the mail with a coupon offer and put it aside to keep? I […]
The Future is First-party: Make the Most of Your Customer Data
In a previous post, we covered the difference between first- and third-party cookies and how new consumer privacy laws are […]
A Primer on Cookies (and No, Not the Chocolate Chip Variety)
If you’re in marketing (and likely even if you’re not), you’ve probably seen a story or two over the last […]
Why EDDM Should Be in Your Marketing Playbook
Have you ever received a piece of mail addressed to someone generic like “postal customer” or “our neighbor”? These are […]
An Argument for Print-on-Demand
In my recent post, It’s Time to Rethink Your Inventory Program, I touched on the risks associated with inventory management. […]
How to Keep Your Print Project on Budget
Have you ever planned a project based on initial estimates only to be surprised with a larger invoice at the […]
Get Lean, Ditch Inventory, and Move to POD Swag
Each month, the inventory bill rolls around—the bill that companies pay to keep stacks of t-shirts, boxes of pens, and […]
It’s Time to Rethink Your Inventory Program
Inventorying Woes We are often approached by clients asking about our ability to inventory and warehouse materials. My first thought […]
Designing for Direct Mail
With the exponential increase in digital marketing over the past year, it has become increasingly difficult to stand out and […]
Adding Direct Mail to your Marketing Plan
The pandemic has caused an explosion in digital marketing. Hubspot noted last October that “marketing email volume has increased a […]
2021 Postal Rate Changes
Most businesses with more than 20 employees spend over $1,000 a month in postage, so even small increases can have […]