The More Vang Glossary
Marketing can sometimes feel like another language, and here at More Vang, we have our own unique vocab. We’ve compiled […]
The Power of Direct Mail in a Digital World
We are two months into 2023, and I have received 32 marketing emails from LOFT. And that’s nothing compared to […]
USPS Postage Increase
Benjamin Franklin once said “nothing is certain except death and taxes.” If he were alive today, we’re fairly confident he’d […]
Environmental Impacts of Laminates and Coatings
Laminates and coatings are popular finishing techniques because they enhance the durability and appearance of printed materials. If you are […]
Maximize Your Marketing Budget in a Recession
Marketing when the economy is booming is a tough gig; marketing in a recession takes it to the next level. […]
4 Key Takeaways on the State of Marketing 2022
As we move into the home stretch of 2022, several organizations are releasing their latest “state of marketing” findings for […]
Designing Data-Driven Direct Mail for Automation
With the growing popularity and prevalence of digital marketing, most graphic designers are well-versed in creating email templates, social media […]
Creating a Hybrid Gifting Experience
During the early months of the COVID-19 pandemic, we witnessed incredible adaptability and resilience as people across all industries and […]
How to Use Lead Scoring and Grading to Improve Direct Mail
During economic downturns, marketing budgets tend to be first on the chopping block. So it’s more important than ever not […]
Automating Direct Mail With Templates, Assets, & Rules
There are three key elements to any automated direct mail program that collectively answer the questions of who, what, when, […]
What Does it Mean to be TRUSTe Certified?
We’ve all been there. You get a letter in the mail informing you that, due to a data breach, your […]
Using Marketo Custom Objects in Automated Direct Mail
If you’re using a CRM or marketing automation platform (MAP), you’re probably familiar with custom objects. These are records that […]
Using Informed Visibility to Track USPS Mail
Critics of direct mail marketing often point to two primary challenges: measuring it effectively and integrating it as part of […]
Understanding Address Verification
The success of your direct mail campaign begins with one thing: deliverability. It doesn’t matter how beautiful the design is […]
Measuring Direct Mail: Fundamental KPIs
In our last blog post, we talked about different ways to track responses to your direct mail. Once you have […]
Measuring Success: 7 Ways to Track Direct Mail
One of the common arguments against direct mail is that it’s difficult to measure, which makes it a tough sell […]
Some Customers Would Rather Get it Right Than Be Right
When we first started this business over 40 years ago, sales reps drove around with donuts and paper samples in […]
Email May Be Most Popular, But Direct Mail is Still Top of the Class
Marketers tend to favor popular digital channels like email, social, and paid search for their direct response campaigns. But when […]
5 Ways to Make Your Direct Mail More Relevant Using Data
Today, personalization in direct mail goes way beyond including a recipient’s first name. Consumers have come to expect a highly […]
What Do These Environmental Logos Actually Mean?
In truth, not much. Most paper mills have moved to chlorine-free processing these days, and nearly all new printing technology […]
What’s a VOC and Why Should You Care?
If you’ve ever purchased paint for a DIY project, you’re probably familiar with the term “low VOC.” But do you […]
Holiday Gifts for Clients and Employees
Whether you’re looking to recognize employees or thank clients and partners, it’s time to start planning your holiday gifts. A […]
Your Guide to Alternative Fiber Papers
*Special thanks to our intern, Noah Berg, for his research and writing assistance for this article. Where does paper come […]
What to Do With Those COA Reports
Anytime we send mail for our clients, we process the data through the National Change of Address System (NCOA) to […]
Create Something Valuable With Your Data
My husband and I recently traded in our well-loved, 11-year-old SUV for a new car. A few weeks after our […]
The Future is First-party: Make the Most of Your Customer Data
In a previous post, we covered the difference between first- and third-party cookies and how new consumer privacy laws are […]
Care About Sustainability? Make Your Content Valuable.
In a post about optimism in the early days of COVID, our CEO said “As optimists, our job is to […]
A Primer on Cookies (and No, Not the Chocolate Chip Variety)
If you’re in marketing (and likely even if you’re not), you’ve probably seen a story or two over the last […]
Adding Direct Mail to your Marketing Plan
The pandemic has caused an explosion in digital marketing. Hubspot noted last October that “marketing email volume has increased a […]
2021 Postal Rate Changes
Most businesses with more than 20 employees spend over $1,000 a month in postage, so even small increases can have […]
Harry Potter Makes You Nicer
We all know that reading makes you smarter, improves your vocabulary, and provides you with interesting tidbits to share at […]
Empathy Briefs. The difference between great work and guesswork.
Our CEO, Jon, recently wrote a blog post about the origins of the word empathy. The English word empathy was […]
Without values, you don’t have a brand.
If I were to ask you to describe brands you are familiar with, you might reference the Nike swoosh or […]