Elevating Event Experiences with Curated and Creative Wayfinding
In April, ARC and APTCO hosted Elevate + TravelConnect 2024, where over seven-hundred travel industry professionals ascended on Washington Hilton […]
A Brief History of Marketing Irrelevance
As major platforms introduce ad-free experiences, the future of the ad model becomes uncertain, leading to a reassessment of internal marketing sophistication and relevance. Sites by More Vang emerges as a solution that redefines relevance, serving as a tool specifically crafted to generate hyper-relevant, individualized site content that facilitates personalized direct mail and email marketing campaigns.
Some Customers Would Rather Get it Right Than Be Right
When we first started this business over 40 years ago, sales reps drove around with donuts and paper samples in […]
The Meaning of Marketing: Determining Your Brand’s Archetypal Identity
Unless your brand embodies a core set of consistent values, you cannot communicate it successfully. In The Hero and the […]
The Meaning of Marketing: The 12 Archetypes, Pt. 4
So far this week, we have walked through the first nine archetypal identities outlined in The Hero and the Outlaw: […]
The Meaning of Marketing: The 12 Archetypes, Pt. 3
In our posts on Tuesday and Wednesday this week, we discussed six archetypal identities highlighted in The Hero and the […]
The Meaning of Marketing: The 12 Archetypes, Pt. 2
In yesterday’s post, we tackled the first three archetypal identities—the Innocent, the Explorer and the Sage—as outlined in The Hero […]
The Meaning of Marketing: The 12 Archetypes, Pt. 1
In our previous post, we introduced the concept of archetypal theory as it pertains to successful branding. In this next […]
The Meaning of Marketing: Introducing Archetypal Brand Identity
Humans have long looked—individually and collectively—to stories for their sense of order and meaning. The world is, in essence, governed […]
Empathy for the Economic Architecture Project
Expressing client value happens in many ways at More Vang. We might get involved in developing a campaign or messaging […]
Client Spotlight: Introducing Economic Architecture
In 1998, consumers started buying Fairtrade coffee. In the years since, they have bought more than $250 billion of Fairtrade […]
Empathy Briefs. The difference between great work and guesswork.
Our CEO, Jon, recently wrote a blog post about the origins of the word empathy. The English word empathy was […]
Without values, you don’t have a brand.
If I were to ask you to describe brands you are familiar with, you might reference the Nike swoosh or […]
Economic Architecture: A Complex Idea Well Worth Understanding
Economic studies show that financial markets across the globe work extremely well. For about 5% of the population. Everyone else […]
Creating an Identity for a Timeless Brand
After nearly 40 years, Hardwood Artisans had multiple retail locations and a reputation for high quality, customizable furniture. But most […]