Some Customers Would Rather Get it Right Than Be Right
When we first started this business over 40 years ago, sales reps drove around with donuts and paper samples in […]
The Meaning of Marketing: Determining Your Brand’s Archetypal Identity
Unless your brand embodies a core set of consistent values, you cannot communicate it successfully. In The Hero and the […]
The Meaning of Marketing: The 12 Archetypes, Pt. 4
So far this week, we have walked through the first nine archetypal identities outlined in The Hero and the Outlaw: […]
The Meaning of Marketing: The 12 Archetypes, Pt. 3
In our posts on Tuesday and Wednesday this week, we discussed six archetypal identities highlighted in The Hero and the […]
The Meaning of Marketing: The 12 Archetypes, Pt. 2
In yesterday’s post, we tackled the first three archetypal identities—the Innocent, the Explorer and the Sage—as outlined in The Hero […]
The Meaning of Marketing: The 12 Archetypes, Pt. 1
In our previous post, we introduced the concept of archetypal theory as it pertains to successful branding. In this next […]
The Meaning of Marketing: Introducing Archetypal Brand Identity
Humans have long looked—individually and collectively—to stories for their sense of order and meaning. The world is, in essence, governed […]
Empathy for the Economic Architecture Project
Expressing client value happens in many ways at More Vang. We might get involved in developing a campaign or messaging […]
Client Spotlight: Introducing Economic Architecture
In 1998, consumers started buying Fairtrade coffee. In the years since, they have bought more than $250 billion of Fairtrade […]
Empathy Briefs. The difference between great work and guesswork.
Our CEO, Jon, recently wrote a blog post about the origins of the word empathy. The English word empathy was […]
Without values, you don’t have a brand.
If I were to ask you to describe brands you are familiar with, you might reference the Nike swoosh or […]
Economic Architecture: A Complex Idea Well Worth Understanding
Economic studies show that financial markets across the globe work extremely well. For about 5% of the population. Everyone else […]
Creating an Identity for a Timeless Brand
After nearly 40 years, Hardwood Artisans had multiple retail locations and a reputation for high quality, customizable furniture. But most […]