Grow your franchise with data-driven direct mail.
Franchisees need relevant, targeted marketing with a high return on investment. Franchisors want consistent marketing that builds brand awareness.
With More Vang, you can have both.
Meet your trusted direct mail partner.
More Vang works with franchises to create direct mail programs that deliver on-brand, relevant, and local direct mail.
We start with corporate-approved designs that allow for variable content. Each franchise uses their own customer and prospect data to drive custom offers, location details, and other content in their direct mail marketing.
Franchisees get the flexibility they need to create localized, custom direct mail and marketing collateral, while franchisors maintain brand control and oversight.
It's the perfect blend of freedom and function.
Our franchise marketing services include:
Data-driven direct mail campaigns
Automated direct mail using Banjo, our custom-built SaaS product
Integrated email-to-direct mail campaigns
Audience segmentation and profiling
Every Door Direct Mail (EDDM)
Opt-in campaign models
Monthly direct mail packages
Design support and custom template development
Marketing collateral and signage
Automate your direct mail with Banjo
Banjo is a software that automates the entire direct mail process, from data intake and printing to mailing and invoicing. Banjo helps franchises take advantage of direct mail’s stellar ROI without having to manage time-consuming individual campaigns. What’s more, you can set up automated direct mail programs at the corporate level, giving individual franchisees the ability to opt-in as appropriate for their business.
Create customized, effective direct mail at scale.
With Banjo, you get ...
The ability to produce complex PDFs for online or offline marketing in seconds.
Templates optimized for printing efficiency and cost to help you get started.
Direct mail design support.
Custom template development that goes beyond simple postcards, brochures, or letters.
Built-in address verification through CASS and NCOA.
GDPR/CDPA compliant data processing.
One Postcard = More Sales
Buddy’s Home Furnishings was using email-only Marketo Engage Smart Campaigns to reach out to customers who were coming to the end of their rental terms.
While the email-only campaign enjoyed some success, they experienced a lot of unopened emails.
They ran a test campaign to see if triggered direct mail would give them a lift in results.
After a few months, Buddy experienced an increase in sales from a simple postcard. Encouraged by a positive return from a modest print marketing addition, Buddy’s rolled the personalized postcard out to all 300 rent-to-own locations nationwide.
Point-of-sale Branding
Retail and point of sale (POS) are core to Carfax’s marketing strategy and present throughout its network of dealer partners.
Carfax uses POS to promote many of its brand assets, including the free Carfax report given to prospective customers. More Vang makes it easy for dealers to order complimentary Carfax point-of-sale “standees,” decals, and desktop easels to help dealers promote the reports.
Rick Brennan, Dealer Marketing Manager for CARFAX says, “More Vang has been a great resource for our field reps when visiting our dealers. They get to wow the dealer with customized, co-branded marketing materials using the CARFAX brand that used car shoppers are looking for.”
Clients that use More Vang
Schedule a Consultation
Choose a date and time that’s convenient for you for a free Banjo consultation. We can learn more about your direct mail strategy, answer any questions you have, and discuss how Banjo can help you achieve your marketing and operations goals.
Do you have a quick question before booking a consult? Please email us at banjopro@morevang.com.
