Our Story

In these brief 40-something years, we’ve transformed a small, local printing company into a creative-minded, software-building, data-focused, automated print and direct response business, singularly focused on helping our clients express their value through physical, offline marketing. What do you call a business like this? More Vang of course.

So how did we get here? Well that’s a long story…

We opened for business when bell bottoms were fashionable, Jimmy Carter was President and phones had 12 buttons. We were printers in a world where print, TV and radio were mature technologies, all sharing the job of delivering the world’s content and messaging.

Throughout the ‘80s and ‘90s, our business grew. We added services like mailing and distribution. And at the turn of the millennium, we started a creative agency to work on ideas in addition to deliverables. In turn, we developed an appreciation for the purpose of our work in the hands of our client’s customers.

And then, boom—the internet and iPhone happened.

New online technologies created a direct path for publishers, musicians and marketers to deliver their content, music and message. And beyond the obvious efficiencies, digital technology provided an enormous advantage over traditional media. It provided insight into the interests of end users. Search, site visits and ad clicks helped content producers recognize their consumers as individuals rather than a broad audience.

We recognized the disruption that was about to occur, so we made some decisions. First, we developed a reverence for data. Unlike our TV and radio cousins, we knew we had the ability to use data to make personal and relevant products.

Then, we recognized the need for better tools for managing print. We began by developing custom integrations into our clients’ marketing and data platforms. Later we built software products of our own: Banjo for algorithmic direct mail, and Mythos for brand storytelling.

And finally, while we recognize change is inevitable, we came to realize that climate change is not. In 2020, we purchased Ecoprint—a local firm with over three decades of experience in producing sustainable print products. Through that acquisition, and investments in our own facilities, we’ve become Washington’s most sustainable print manufacturer, and our goal is to accomplish that feat nationally.

A fishing trip with staff in the early days of More Vang

Our Expertise

Creativity

Creativity begins with ideas. We help our clients develop new ways to express their value. We’ve developed the Empathy Brief to understand the changing nature of a business. This process helps define opportunities and clarify challenges. Our creatives can then execute on a range of services, from the products that we envision to the art and words those products deliver.

Technology

Valuable offline experiences require relevant content and personalized messaging. Our GDPR-compliant technology and data services help you convert the data points you’ve collected into better print deliverables. And our ability to automate this process means there is no excuse for spray and pray marketing.

Sustainability

Going “green” isn’t an option anymore; it’s a shared responsibility. We provide our clients with the resources and expertise for designing products with the right materials and processes. Our efforts go well beyond recycling and third-party certifications. We focus on helping our clients create things that are valuable—content that's more likely to stick around than end up in a landfill.

Read More About our Sustainability Practices

Our Culture

At More Vang, we believe in philosophical optimism and embrace the inevitable change progress delivers. We use the power of empathy to understand things we haven’t personally experienced. Along with optimism and empathy, we believe in asking better questions; and this curiosity leads to better ideas for us and our clients.

All together, we call this our CEO culture. It helps bind this group of individuals around the common belief that better communication improves the world. It also creates a kind and inclusive atmosphere where we can all do our best possible work.

Our Team

Some of us have worked here for decades, while others just arrived. Some of us run machines; some sit at computers. Most write in English but a few favor Javascript. Others prefer design to the language arts. We are a group of individuals bound by common beliefs. We believe better communication improves the world. We believe curiosity drives progress. We believe our collective skills and ideas will help your business move forward. And we take this work, though not ourselves, quite seriously.